IMAGE RETOUCHING
CALIBRE
Image retouching has been a skill which I have refined more and more with my growing experience as a designer. At CALIBRE this was highly sort after as it allowed the marketing team to save money on professional retouchers. Fashion brands are very particular when it comes to the way their products are presented so images often need tweaks, for example, ties can’t show a gap between the tie and collar, cuffs need to even on both sides and some creases need to be removed from tops to look more relaxed.
Lower pin removal, reduce leather shine, remove door rust
Restore suit colour, darken background, reduce hair on hands
Reduce coat hanger pull around shoulder
INSTAGRAM STORIES
CALIBRE
Pushed out to accompany either an organic post and/or eDM. Since stories are most often not viewed in their entirety, with the viewer just getting a general gist before moving on, the most challenging thing is making sure your message come across as quickly as possible without making the animation look too rushed.
Product Posts
Total Tools
Usually adhoc work with very tight turnaround times. Mostly receive the poorest results in terms of engagement but are required to show that we are "first to market" with latest products & deals.
Coming Soon: DeWALT 12.0Ah Battery
Out Now: Milwaukee Automotive Kit
Hot Offer: Blower “Mates Rates“ Deal
Competition Posts
Total Tools
Driving the majority of paid for likes are competitions, these are often briefed last minute, even hours before a post is scheduled to go up which is why I set up a "win template" (middle post) to push our "Freebie Friday" campaigns efficiently.
Christmas Giveaway
Over 12 days in December, guess the silhouetted product image correctly, to go into the draw to win that product.
Trade In Comp
Post your kit on social media to go into the draw to win a brand new tool kit.
Weekly Giveaway
Supplier supported giveaway, simply like for a chance to win. Regularly creates huge engagement figures.
Topical Posts
Total Tools
Research & trials have shown our core social media audience engages most with our more topical posts. These tend to get the most reach & drive organic likes & follows. They are usually a lot of fun to make!
New product range tied in with a fun post
Shared after an episode of Game of Thrones aired
A diamond product that appeals to the tradie