LIGHTBOXES & POSTERS
CALIBRE
Depending on the store, CALIBRE boutiques had a light box or poster wall space to either theme a new collection or push a new campaign. In February 2020, this allowed the marketing team to push their new series of stories, highlighting everyday, successful people & what drives them.
STORE DECALS
CALIBRE
As basic as they are, store decals are important to entice customers into the store, particularly during sale periods. For summer sale 2019, the goal was to have cut through from the sea of red & white sale decals & banners you would see through out shopping centres & shopping strips.
Promotional Artwork/POS
Total Tools & Bailey
Artwork theme created on behalf of the supplier. Briefed with only the time frame and what the prizes are, I was tasked with developing a design to work across POS, including A5 flyers and entry form, plus die cut coreflute to stick to the participating products in-store. In addition, catalogue spots, web, social, app and eDM assets were made and deployed during the promotional period.
Catalogue Design
Total Tools
Working on catalogues and POS when I first began at Total Tools built my now solid knowledge of print design, including design cues, technical aspects to consider & finished art. They are quite labour intensive to create as each 2 page spread in a 28 page catalogue can consist of as many as 50-60 products. This is also where I enjoyed learning about the marketing strategy and mechanics behind the offers. Later, when I was no longer a part of the catalogue development, I would be asked to take a final look at the catalogues before they go to print because of my product knowledge that I’ve picked up over the years, understanding of digital marketing and as a set of fresh eyes to make sure the design was consistent and pick up any errors.
Packaging
Aldi UK
Process involves having to adhere to Aldi's very strict guidelines and styles. Packaging taught me the need for great attention to detail as everything from the product name to the barcode and model numbers had to be spot on. Have also done a number of packaging projects for Total Tools and Big W.
Finished Art
Sunbeam Sultanas / Blinky Bill
This project gave me my real first run down of how to do finished art properly as a designer. Having to make up 18 different back "collector cards" x 4 different flavours meant I got to understand the process pretty well. I then carried over these skills in the future when prepping catalogues, POS and other promotional material.
Special Gift
Total Tools & Milwaukee
Twenty coins specially produced by the Royal Australian Mint. Commemorative coin for a company first milestone to signify partnership & growth between supplier & retailer over a ten year partnership. Design supplied according to the mint's design guidelines. The interesting process took almost 3 months to complete after my designed was approved.